arrow-right chevron-down chevron-left chevron-left chevron-right chevron-right close facebook instagram pinterest play search shallow-chevron-down shallow-chevron-up soundcloud twitter
Features

Pia Arrobio

Creative Director of LPA the Label

Aug 26, 2017
:

Pia Arrobio, Creative Director of LPA the Label

Feature

When it comes to feminine-meets-renegade fashion, Pia Arrobio is your girl. She just launched her new line, LPA the Label, featuring everything you’ve ever wanted to wear—from the softest cashmere to structured nude separates to slinky leopard.

:

The Lookbook: LPA The Label


From bold floral leather to cashmere goodness, this is the sh*t you’re going to want to wear all day (and night) long.


Listen In: A Podcast

New Rules: Pia Arrobio

From launching LPA the Label, to maneuvering the L.A. dating scene, Jason Stewart sits down with Pia Arrobio and WW’s Managing Editor, Zarna Surti, to talk about just about everything. Subscribe on iTunes here or check it out below:


The DTLA Launch Party

PHOTOS BY: BILLY FARRELL

LPA’s launch party was much like the label’s designer herself: full-on renegade. It was in a Downtown Los Angeles warehouse covered in graffiti and by the end of the night—tequila and vodka. With friends like Virgil Abloh, Emily Ratajkowski, Diplo, and Erin Wasson, Pia Arrobio knows how to throw a damn party.


Listen In: What's In Pia's Headphones

All the turned up goodness you need in your life. From Rick Ross to Outkast, Pia’s got you covered.


A Letter From Pia's Mom

On November 12, 1986, in Pasadena, California, a little brown eyed brown haired girl came into our lives. She was a “surprise” baby, and she has continued to surprise us ever since!

Pia had a big personality from the start, always beating to her own drum. Join Brownies? No way, she was the only one in her class not to partake. She’s also always been super outgoing, very mature, bright and verbal from an early age and incredibly decisive, which I think has served her well regarding her style.

She went through an early teen grunge period (so unpleasant from my end) yet I knew it was temporary and part of her expansion into who she would become.  In her room, we allowed her free expression to draw on her walls and hang posters and lamps and various decor – I knew I could always paint over it later.

She was into clothing early on. When she entered high school and got her drivers license, all hell broke loose. She got a job to make money so she could drive into Hollywood and shop on her own.

She was accepted to about ten colleges but when it came down to having to choose, she suddenly decided that she wanted to go to Parsons School of Design in New York City, where, by the way, she had NOT applied. So, eleven years ago on August 2, 2005, we put our “baby” on a plane to NYC to an empty apt and one friend…her roommate. We both cried for a year. The distance was hard, but her loneliness and difficulty adjusting was even harder.

Pia remained in New York for eight years, during which time she had just about every job under the sun. She waitressed during college in addition to her internships and assistant jobs. She blogged and used her spending money taking photos with her film cameras, as she refused to buy a digital camera like everyone else. “I’m training myself to have a good eye!” she would say. We would call, she would be busy working. We would ask her to come home, she would be busy working. We became concerned at the kind of life she was building, and we kept questioning her career path as it was constantly changing. Twelve hour days at People’s Revolution, followed by long nights and working weekends at Reformation. “Come home,” we would say. Her response was always the same, “Trust me.” So we did.

In a nutshell, who is Pia? She has a crazy, wonderful sense of humor (I missed my sidekick while she was in NY). She’s kind (but tough), generous, talented, hard-working, and loving. She’s very strong, she doesn’t mess around; she knows exactly what she likes. She is honest, vulnerable, and still occasionally chews with her mouth open…but nobody’s perfect. And most importantly, she still beats to her own drum!