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Super Bowl Spot RoundUp

Feb 5, 2018

Super Bowl Spot RoundUp

BY : JACK SUNNUCKS

Super Bowl Spot RoundUp

TD!

In case you missed them on your trip to grab another beer, we rounded up the best commercials from Super Bowl 2018.

Squarespace

The brilliant Jonathan Glazer, director of Under The Skin and Birth, created one of the most unique Super Bowl spots in recent memory with his Keanu Reeves x Squarespace advert. We see Keanu surf a motorbike and sing along to Will Powers’ iconic Adventures in Success. This is Squarespace’s fifth ad during the ‘bowl – last year we saw John Malkovitch battle cyber squatters.

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Amazon Alexa

Coming in a close second for most eye catching Super Bowl moment (disregarding Justin Timberlake’s suit), was the Amazon Alexa spot courtesy of Cardi B. The conceit? Alexa’s lost her voice, and so, calls on a host of famous friends to help out. Why she called on the money move, making one however, is unclear – Alexa can’t even play country music when asked.

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Mountain Dew vs. Doritos

Honestly nothing is going to make you want Doritos and a cold, sweet glass of Mountain Dew more than Samuel L Jackson lip synching Missy Elliott, and the incredible G.O.T star Peter Dinklage rapping Busta Rhymes. A clear refreshing lemon lime dew indeed.
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Tide

Last but not least, the ad to end all ads, starring Stranger Things’ David Harbour in a surreal mash up where everything is about Tide. Yes, Tide, the laundry detergent. We could listen to Harbour breathily say “It’s a Tide ad” for the rest of eternity.

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