Coats for a Cause: Krost NYC Rethinks the Cycle towards a More Sustainable Industry
WORDS BY: CHARLIE GOOD
Sam Krost and the vision to his brand, Krost, proposes a progressive vision of minimalist luxury fashion which focuses on careful stitching, sourced fabrics, and ethical practices. Now two years after its inception, the brand is not only doing well but they are also doing good (for those around them.)
Krost partnered with Basic Space to launch a charitable coat drive and VIP evening event this past Wednesday. The brand invited the surrounding community to come to their pop up shop and donate jackets and coats. In exchange for their donation, attendees received an exclusive Krost X Basic Space tote bag filled with products from their partners like Homesick Candles, Dirty Lemon, Clarins, and Quim.
The donated coats were listed on Basic Space and all proceeds from their sales go directly towards Eden Restoration Projects, a nonprofit organization that works in developing countries to rebuild natural landscapes. Samuel is no stranger to charitable work as with each new collection he launches, Krost partners with a nonprofit organization to help spread their message and provide them with financial support. The brand’s goal is to bring people together and build a “positivist” community that is rooted in support and friendship.
The brand’s goal is to engage with their customers beyond the transactional level so that their apparel is the first step in working to bring like-minded individuals together. Krost believes that this is the only way to create tangible and lasting change in society. His vision for the brand is to broaden the definition of support and friendship by bringing people together through their shared values and beliefs, continually promoting sustainability and community to all.